Meeting the Unmet Needs of Consumers, Before Their Search Begins
Discovering the need for care begins in the private homes of Elders, long before they’ve met you and know what you do. Their friends or children are typically the ones who begin the search for care. During these beginning stages, finding the right type of care is the biggest challenge due to lack of knowledge. Most consumers don’t know what they are looking for, don’t know where to begin, and aren’t sure they’ve found the “right place” or service, even after the decision is made. Join Carol Chiarito of CarematchAmerica, as she explains what you can do to market yourself to consumers to help ease their burden and create a better experience, even before they connect with you. Person-directed care is what happens inside the relationships you build with the people you serve, now let’s explore how to bring consumer-directed advertising to the outside, for a fully rounded experience from “Day One.”
Carol Chiarito, CarematchAmerica ‘
The live event for this webinar was January 14, 2014.
Click here to view the recording for this event.