Breakout Session B

Tuesday, April 28, 2020 from 1:30 to 2:30pm

B1: Who Bit the Corner of Apple’s Logo – Why It Matters

Wayne Langley, Principal, LCG, Inc.
Jill Vitale-Aussem, President and CEO, The Eden Alternative
Laura Beck, Learning and Development Guide, The Eden Alternative

Brand equity is often minimized by those responsible for organizational success. Developing strategy, creating new services or participating on a notable panel find their way to the top of executive task lists far more easily than branding. The field of aging services doesn’t rank near the top of many brand awareness surveys. In fact, much of the population knows little to nothing about the amazing work you do daily. Why is that? Find out how you can elevate your brand in a way that connects the work you do with the hearts and minds of those you wish to reach.

Attendees will be able to:

  • Identify 5 elements of high value brands.
  • Name 2 ways that their own brand differs from high value brand elements.
  • List 2 features of a potential plan for creating a process for ongoing evaluation of their own brand.

Suggested for: Formal Leaders, Decision-makers; Skilled Nursing; Assisted Living; Senior Housing; CCRC/Life Plan Communities; Home & Community-Based Services


B2: The Sleepover Experience: A Clinical and Design Perspective

Gary Prager, Principal, HORD COPLAN MACHT
Pat McBride, Vice President – Clinical & Compliance Services, Christian Living Communities

As senior living providers, staff, and designers, we have followed the processes we have been using for years. Creating the designs, operations processes, and staff commitment to see the world through the resident’s perspective will change the game and have a major impact on how we deliver senior care. From operations to design, we have looked at the community from the residents’ and staff’s perspective and discovered alternatives to ensure the dignity of all residents. Our speakers have lived the experience and will impart their knowledge on how you can conduct an internal Empathy Experience Audit to improve your community.

Attendees will be able to:

  • Name 2 steps Christian Living Communities took to design and implement a leadership sleepover.
  • Identify 2 physical barriers in their own community that inhibit the autonomy of their residents and their ability to connect with others in purposeful ways.
  • List 2 choices your organization can take to help your residents experience the Eden Alternative Domains of Well-BeingSM.

Leadership Track

Suggested for: Formal Leaders, Decision-makers; Skilled Nursing; Assisted Living; Small Residential Care Settings and/or Host Homes; Employee Care Partners; Senior Housing; CCRC/Life Plan Communities


B3: Braving the Grant Proposal Process

JoAnn Koons, Vice President, Sentry Rehab

This session will outline the process of writing a strong grant proposal.  It will provide sample templates, stimulate ideas for use of a grant in your community, outline the process, timelines and follow-up after receiving the award.

  • Name 2 resources available for using a CMP grant.
  • List 2 reasons why it is important to follow grantor specifications for writing a grant proposal.
  • Identify 2 aspects of a detailed plan for sustaining the award.

Suggested for: Formal Leaders, Decision-makers; Skilled Nursing


B4: You Can’t Inspire a Vision from Behind a Desk

Nancy Smyth, CEO, Rochester Presbyterian Home

Eldercare is a business – a people business. The business can only be successful if the people involved are happy – both the Elders and the employees. This is the primary responsibility of the organizational leaders.  CEO’s and administrators must be immersed in the day-to-day life of the community to persistently guide and ensure quality. This means knowing every Elder well, working alongside staff, and demonstrating through words and action the vision that all must aspire to fulfill.  Care plans must address loneliness, helplessness, and boredom; employee goals must align with the Eden Alternative vision; and organizational targets must emphasize the vision.

Attendees will be able to:

  • Identify 2 qualities of care plans that promote the growth of the human spirit and reflect the Eden Alternative vision.
  • List 2 ways that employee self-appraisals and/or incentives can tie back to the Eden Alternative vision.
  • Define 2 ongoing strategies that consistently communicate the organizational vision.

Leadership Track

Suggested for: Formal Leaders, Decision-makers; Skilled Nursing; Assisted Living; Senior Housing


B5: Intergenerational Engagement: Bringing a Child Care Center into Your Home

Tamara Scheil, Community Mentor, Fairview Manor

Fairview Manor built a childcare center on our campus to provide those who live here with close and continuing intergenerational engagement. This session will explore the benefits and the challenges associated with having a center on site. Open since 2002, our center has taught us much about what it takes to succeed at creating a rich and meaningful intergenerational community culture. Learn whether a child care center within the community is the most appropriate choice for your organization.

Attendees will be able to:

  • Name 2 reciprocal benefits a center provides for children and Elders.
  • List 2 crucial steps in moving forward with the development of a Child Care Center in the community.

Suggested for: Formal Leaders, Decision-makers; Skilled Nursing; Assisted Living; CCRC/Life Plan Communities


B6: The Art of Attracting and Hiring a Mission-Minded Workforce

Tony Coccitto, Vice President, Eklego Workforce Solutions

Finding and keeping qualified and engaged employees has increasingly become a challenge for eldercare organizations.  Being an employer of choice alone will not guarantee success.  Understanding how to leverage your organization’s reputation and culture will help you attract and hire team members to support your mission of serving others.  This session will share best practices on how to market your organization, while enhancing the job seekers’ experience in the recruitment and hiring process.

Attendees will be able to:

  • Name 2 ways to create a recruitment process that attracts the right people from the start.
  • List 2 ways to create a candidate experience that reflects your organization’s mission and vision.
  • Identify 2 best practices for leveraging your organization’s reputation and culture for attracting strong candidates.

Workforce Engagement Track

Suggested for: Formal Leaders, Decision-makers; Skilled Nursing; Assisted Living; Small Residential Care Settings and/or Host Homes; Employee Care Partners; Senior Housing; CCRC/Life Plan Communities; Home & Community-Based Services


B7: Virtual Reality Training: Promoting Empathy and Better Care

Lola Rain, Vice President of Marketing, Embodied Labs
Mimi DeVinney, Dementia/Quality of Life Specialist, St. John’s Living

Attendees will learn how the Embodied Labs framework has impacted the care delivered at St. John’s Living in Rochester, NY. We will cover the steps it takes to achieve a fully-immersive training experience and how St. John’s implemented it in their training program. The framework includes:

  • PREPARE: Prepare to embody an older adult by taking a pre-assessment and discover your existing knowledge by answering questions from the Embodied Labs facilitation guide.
  • EMBODY: Embody your resident by using a Virtual Reality (VR)-ready laptop and VR headset.
  • REFLECT: Reflect on how the VR experiences changed your views, mindset, and knowledge about living with a particular disease, pathology, or condition.

Attendees will be able to:

  • Name 2 reasons why embodied learning theory offers employees deeper insight into the resident perspective.
  • Identify 2 ways that virtual reality training can be integrated into an education plan to “fast track” understanding, empathy, and confidence.
  • Discern 2 ways that usable assessment data can influence meaningful organizational change.

Dementia Care Track

Suggested for: Formal Leaders, Decision-makers; Elders, Families, Volunteer Care Partners; Skilled Nursing; Assisted Living; Employee Care Partners; Senior Housing; Home & Community-Based Services


B8: Finding Out What Works: Comprehensive Culture Change in Michigan Nursing Homes

Anne Montgomery, Deputy Director, Program to Improve Eldercare, Altarum
Sarah Slocum, Senior Analyst, Altarum

This session will take a broad view of how implementing Milestones 1 and 2 of the Eden Alternative’s Path to Mastery™ is impacting six diverse Michigan nursing homes. Specifically, Altarum’s evaluation is analyzing whether culture change education and shifts in practices and protocols affect key clinical quality metrics (pain, depression and antipsychotics utilization), quality of life for residents and staff work experience; what changes actually occur in practices and protocols (e.g., dining, access to private space); and whether there is a solid “business case” for culture change.

Attendees will be able to:

  • Highlight 2 benefits of creating process control charts for MDS quality metrics.
  • Identify 2 CMS Clinical Quality Measures that may be affected by culture change.
  • Name 2 ways that a “comprehensive culture” may impact operational and economic performance (e.g., staffing turnover, occupancy).

Suggested for: Formal Leaders, Decision-makers; Elders, Families, Volunteer Care Partners; Skilled Nursing; Assisted Living; Employee Care Partners